History was made at Thursday’s grand launch of “Aura by Swarovski”, as DT Communications Asia Pacific (DT Asia) successfully organized a media event and cocktail party to celebrate the perfume’s official premiere in the region. The occasion featured a never-before-seen light show and the collection was brilliantly showcased with cutting-edge special effects in a dramatic unveiling ceremony.
“Aura by Swarovski” marks Clarins Fragrance Group and Swarovski’s first fragrance collaboration, and the two European brands, along with DT Asia, pulled out all the stops with a star-studded launch event attended by Mr. Christian Courtin-Clarins, Chairman of Clarins Group Supervisory Board.
The impressive highlight was the fantastic light show, beamed from the venue to the building across the crowded Queensway street. The first of its kind in Asia, the spectacle of light featured the “Aura by Swarovski” video commercial, and captivated guests in a monumental gesture announcing the fragrance’s arrival in Asia’s fashion capital. This bold and innovative display reinforced the larger than life beauty and magic of the fragrance, as well as the tenacity of DT Asia’s production team.
Hundreds of guests, including more than 200 local and regional media from China, India, Singapore, Malaysia, Indonesia and The Philippines, were also in attendance for the epic unveiling ceremony. The collection was revealed in a glorious fashion, with state-of-the-art special effects being employed. When the time came for the unveil, the atmosphere was intensified with lights descending on the stage, perfectly synchronized with smoke and music as guests were treated to the perfume line’s first appearance in the region.
In addition, the Swarovski dress, designed by the late, great Lee McQueen of the fashion house Alexander McQueen, enthralled fashion lovers with its unparalleled beauty and intricacy. Beauty enthusiasts were not left out, as they enjoyed the entire “Aura by Swarovski” collection, which was elegantly displayed on several fragrance bars strategically placed around the venue.
The sheer beauty of the venue also had party-goers singing non-stop praises. The perfect location to announce the Aura, the venue's unique architecture of majestic glass walls and waves-inspired ceiling played the perfect backdrop for the unveiling, artistically mirroring the inspiration for the perfume: pure light. The venue was drenched in a brilliant pink light that bounced off the building’s curves into an enchanting dance, magically transforming the location into the mystical World of Swarovski.
General Manager of DT Asia, Ms. Alice Fok, said: “Months of hard work and dedication from Clarins Fragrance Group, Swarovski and the DT Asia team made this launch an incredible success. We are honoured that our distinguished guests had a fabulous time and we feel motivated to tackle similar challenges in the future.”
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About DT Asia:
DT Communications Asia Pacific (www.dt-asia.com) is a one-stop Public Relations and Marketing agency, providing the full range of communications services to professional institutions. DT Asia’s network extends throughout the Asia-Pacific region, with nine offices and affiliates in seven countries. Over the years, through close collaboration with governments and organizations, DT Asia has accumulated a sophisticated and professional intelligence and resource network. The firm’s specialty in innovation and creativity, combined with its insightful perspective of the industry and the vast experience of its PR professionals, provides local and foreign enterprises with the best formula for success.
