Toms are a shoe company that makes comfy-cool casual slip-on footwear. But what you probably know the company better for, is its deep roots in community work, and more specifically Toms' one-for-one campaign.
The idea is simple: buy one pair of shoes, and Toms will give one pair to a child in need.
But even with their incredible success, these shoe people are not resting on their laurels. They've created an entire social movement, with "One Day Without Shoes" and have constantly churned out interesting collaborations with celebrities like actress Charlize Theron, musician Brandon Boyd and clothing brand Element.
"In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers."
- Toms' website
Something that is truly empowering to learn from this is that this entire business started with one idea, one trip to Argentina and most importantly, one man. Just goes to show that we all have the ability to exact the change that we desire in the world. It's just about walking the talk, and having insurmountable passion for something.
Here's how it all started, in case you folks need a little jolt in starting your own little (for now) global change.
www.toms.com
It seems like the bicycle is the new It transport method (if such a thing even exists). Browse through Scott Schuman's streetstyle blog The Sartorialist and you'll realize that good-looking people in great-looking outfits almost always have a couple of wheels nearby. Girls in heels, boys in suits and everything in between; they've all got the bike-balance.
So, if you were wondering how to jump onto the bandwagon (or bicycle in this case), then head on over to Urban Outfitters and Republic Bike's online bike shop, where you can customize your pedal mobile and have it shipped to you. Hmm, so snazzy.
http://3dbik.es/f8Fxn5
http://bikes.urbanoutfitters.com/
